This project began as a branding exercise centered around transforming a single object into a fully developed visual identity system. Using a banana as the foundation, I explored its symbolism through themes of sustainability, accessibility, energy, and organic growth, then translated those ideas into a cohesive brand.
EcoRoute is a sustainable food packaging and local delivery company focused on reducing environmental impact through carbon-conscious transportation and eco-friendly packaging systems. The brand emphasizes clean logistics, reduced waste, and accessible sustainable practices designed to support a healthier relationship between consumers and the environment.
The project involved developing the visual identity, brand messaging, packaging concepts, and supporting promotional materials while creating a system that reflected EcoRoute’s environmentally focused mission. Through this process, I explored how symbolism, branding, and visual communication can work together to build a clear and recognizable identity around sustainability and environmental responsibility.
Software Used: Photoshop Illustrator, Figma, After Effects & InDesign
